Moonbow Tropics Debuts New Waikiki Store
6.09.2009
New location at Outrigger Reef on the Beach offers shoppers a carefully culled selection of exceptional aloha attire and exclusive offerings
WAIKIKI, HONOLULU, HAWAII - Moonbow Tropics, purveyor of upscale resort-wear with an island-flair, recently unveiled its new 2,000 square-foot Waikiki location at Outrigger Reef on the Beach. The retailer enjoys a cult-following amongst both local and globe-trotting shoppers, thanks to its variety of exclusive clothing lines and high-touch customer service.
"With the ambiance of a well-groomed home, our newest Moonbow Tropics boutique at Outrigger Reef offers access to the finest aloha attire, resort wear and accessories, often not found anywhere else on the islands," said Alan Jay, president and owner of Moonbow Tropics. "Each item we carry has a unique story to tell, such as authentic Hawaiian shirt labels from the 1930s, 40s and 50s or a hand-set gemstone necklace - this is what sets our store apart and inspires guests to return time and time again."
Moonbow Tropics is renowned for possessing the largest, most authentic collection of Hawaiian shirts anywhere in Hawaii and beyond. Its extensive selection of aloha apparel includes Hawaii's most distinguished labels, such as Kahala, Tori Richard, Kamehameha, Kalakaua and Paradise Found. Additionally, the store features cutting-edge designers- many of which are exclusive to Moonbow Tropics - such as Nic + Zoe, XCVI, Shag by Toes on the Nose and hand-tailored silk shirts from Nat Nast.
"The new Moonbow Tropics boutique is the ultimate shopping experience for discerning Waikiki guests and Hawaii residents," said Barbara Campbell, vice president of retail, development and leasing for Outrigger Enterprises Group. "Being the cornerstone retail piece at our all-new renovated beachfront property, we couldn't be happier to have secured this gracious family-run operation as our anchor store."
A family-run business since 1995, Moonbow Tropics is truly owner-operated - all family members, four generations deep, play an important role in the store's success. Everything from the day-to-day operations to carpentry of the custom-designed native Hawaiian wood fixtures and hand making of one-of-a-kind jewelry - all is done by the Maui-based family.
Located at the entrance of Outrigger Reef on the Beach, Moonbow Tropics sits across from the newly-refurbished hotel pool and increasingly popular restaurant Kani Ka Pila Grille.
"Opening our new boutique at Outrigger Reef on the Beach is a perfect fit for Moonbow Tropics - the hotel just emerged from a stunning multi-million dollar renovation and its focus on Hawaiian culture and treating guests with sincere aloha runs parallel to our own business model," added Jay.
Hawaii residents have the opportunity to be a member of Moonbow Tropics' Cabana Club - a loyalty program for customers to earn special pricing for shopping at any of the five stores in Hawaii. Friends and family can earn points to quickly redeem for more great merchandise. Special offers, discounts and complimentary gifts from Moonbow Tropics are also shared with Cabana Club members.
In addition to its storefront at Outrigger Reef on the Beach, Moonbow Tropics also operates four other locations, including stores in Paia, Maalaea and Lahaina on Maui. Moonbow Tropics was honored with the Governor's Award for "Best Specialty Store in Hawaii."
For additional information on Moonbow Tropics' Outrigger Reef on the Beach location, please call 808-924-1496 or visit www.moonbowtropics.com.
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CONTACT:
Monica Salter
Bennet Group PR
Ph: 808-265-0073
Email: monica@bennetgroup.com
