US, Canada & Guam
Outrigger Enterprises Group develops and manages full-service hotels, condominium vacation rentals, vacation ownership resorts, and resort retail complexes. The company brings an owner-operator perspective to acquisition, development and management, with a keen eye to the bottom line.
Outrigger Enterprises Group has assembled an impressive, diverse portfolio of properties over its six decades of growth and expansion. Diversity has provided the company with broad experience in hospitality management, from luxury resorts to vacation rentals to fractional ownership. Outrigger Enterprises Group currently manages or has under development 40 properties with approximately 9,000 rooms in some of the world’s most desired beach destinations in Hawaii, Fiji, Guam, Thailand, Mauritius, Maldives, China and Vietnam. These operations total over US$519 million in annual revenue.
Retail Leasing and Management
Outrigger Enterprises Group is Hawaii’s largest dedicated resort retail leasing and management team that oversees 365,000 square feet/33,900 square meters of retail space in Hawaii.
In 2007, Outrigger Enterprises Group opened Waikiki Beach Walk®, a US$535 million mixed-use development, the largest development project in Waikiki’s history. This visionary project brought together private industry, government and the community to revitalize a key section of Waikiki. Waikiki Beach Walk® is the recipient of numerous awards including the 2008 International Council of Shopping Centers’ International Development and Design Award.
Financial Strength and Acquisition Services
Outrigger Enterprises Group is highly-regarded in the financial community for building a substantial asset base and net worth, steered by proven expertise for managing capital to maximize investor returns. The company’s extensive experience buying and selling resort assets is supported by a strong balance sheet with the equity to participate in asset acquisition.
Outrigger Enterprises Group’s integrated travel marketing disciplines employ strategic pricing and revenue management, direct sales, travel industry distribution channels, extensive e-marketing initiatives, a central reservations office, and a network of sales offices worldwide.
The company has developed a proprietary central reservations and property management system, STELLEX, which is electronically interfaced with systems of partner brands. Custom direct connections have also been developed with wholesale tour operators and online travel agencies.
The company’s brand website Outrigger.com utilizes the Sitecore content management system platform. The website is fully integrated with STELLEX reservations and incorporates search engine optimization best practices and flexible merchandising capabilities. Outrigger.com engages leisure travelers with compelling content that supports all e-marketing and social media initiatives. Outrigger.com is also integrated with four specialized websites and over 70 microsites in three languages.
The company’s team of expert digital marketers uses search marketing, display advertising, web merchandising, search engine optimization, email marketing, web promotions, social media, original destination content, and public relations initiatives to reach travel shoppers. Adobe® SiteCatalyst and other measurement tools are utilized to evaluate campaigns to achieve top return on investment. Through the powerful aggregation capability of Revinate, customer feedback from diverse sources can be monitored in real-time, enabling marketers and guest service providers to effectively manage customer satisfaction.
Global Contact Center
Outrigger maintains a virtual central reservations service of over 45 customer service agents. State-of-the-art call routing allows agents to take calls and provide online messaging to customers anywhere in the world, around the clock, every day of the year.
Travel Industry Distribution
Outrigger Enterprises Group enjoys long-standing relationships with tour operators around the world. Its award-winning travel agent loyalty program, Outrigger Expert Agent, provides on-going education and incentives through online training courses to a growing roster of 6,500 travel professionals primarily in the U.S., Canada and Australia. The travel agent website, OutriggerAgent.com, includes a booking engine customized for travel agents.
International Sales Offices
A dedicated sales force of experienced professionals serves key source markets worldwide. International sales office activity is managed from regional headquarters in Honolulu, Hawaii and Phuket, Thailand. Sales offices are located in Australia, Canada, China, Fiji, France, Germany, Hawaii and the Continental U.S., New Zealand, South Korea, Russia, and the United Kingdom.
Darren J. Edmonstone
Managing Director, Asia-Pacific
No.1 Pasak-Koktanod Road, Cherngtalay
Thalang, Phuket 83110 Thailand
Outrigger Enterprises Group
2375 Kuhio Avenue
Honolulu, Hawaii 96815-2939 USA
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